Design leadership for
inflection points
inflection points
inflection points
inflection points
I work with companies in motion—building systems, shaping teams, and delivering design that supports real growth.
I work with companies in motion—building systems, shaping teams, and delivering design that supports real growth.
I work with companies in motion—building systems, shaping teams, and delivering design that supports real growth.
01
Vision & Impact
Design-Focused Leadership
01
Vision & Impact
Design-Focused Leadership
01
Vision & Impact
Design-Focused Leadership
02
Emerging Tech
UX for AI-Driven Solutions
02
Emerging Tech
UX for AI-Driven Solutions
02
Emerging Tech
UX for AI-Driven Solutions
03
Scale & Velocity
Design Systems
03
Scale & Velocity
Design Systems
03
Scale & Velocity
Design Systems
04
Complex Flows
Product / Platform Strategy
04
Complex Flows
Product / Platform Strategy
04
Complex Flows
Product / Platform Strategy
05
Mentorship
Team Growth & Leadership
05
Mentorship
Team Growth & Leadership
05
Mentorship
Team Growth & Leadership
DESIGN-LED GROWTH
I help teams navigate uncertainty, align around user needs, and deliver outcomes that move the needle for real people and business.
I help teams navigate uncertainty, align around user needs, and deliver outcomes that move the needle for real people and business.
I help teams navigate uncertainty, align around user needs, and deliver outcomes that move the needle for real people and business.
I help teams navigate uncertainty, align around user needs, and deliver outcomes that move the needle for real people and business.
View the Work
Company
Solution
Role
Bob’s Red Mill
Repositioned a transactional eCommerce site into a content-first brand platform built for long-term growth.
Design Director
PacStar / Curtiss-Wright
Orchestrated the product vision for a next-generation enterprise platform replacing a legacy product.
Product Design Director
Sofy
Maturing an enterprise AI-powered platform through product, brand, and experience design for larger-scale adoption.
Fractional Product Design Lead
KBF Advisory
Established the strategic foundation for a multi-brand ecosystem built to support rapid growth and future acquisitions.
Brand & Design Director
Art of Education
University
Defined a dual-track product strategy supporting both platform modernization and a new higher-ed offering.
Product Design Director
Fully
Unified brand, product, and platform into a scalable digital foundation for international expansion and acquisition readiness.
Design Director
Nestlé/Purina
Scaled branded commerce through shared systems that increased delivery speed, customer satisfaction, and long-term platform flexibility.
Product Design Director
Fracture
Repositioned brand, commerce, and customer experience to support private equity investment, acquisition, and sustained growth.
Fractional Creative Director
Dr. Martens
Reimagined global commerce experiences that accelerated growth and transformed checkout into a competitive advantage.
Commerce Design Director
Streem
Established the brand, product, and customer experience from zero to one—creating the foundation that supported fundraising, growth, and acquisition.
Founding Product Designer
Company
Solution
Bob’s Red Mill
Repositioned a transactional eCommerce site into a content-first brand platform built for long-term growth.
PacStar / Curtiss-Wright
Orchestrated the product vision for a next-generation enterprise platform replacing a legacy product.
Sofy
Matured an enterprise AI-powered platform through product, brand, and experience design for larger-scale adoption.
KBF Advisory
Established the strategic foundation for a multi-brand ecosystem built to support rapid growth and future acquisitions.
Art of Education
University
Defined a dual-track product strategy supporting both platform modernization and a new higher-ed offering.
Fully
Unified brand, product, and platform into a scalable digital foundation for international expansion and acquisition readiness.
Nestlé/Purina
Scaled branded commerce through shared systems that increased delivery speed, customer satisfaction, and long-term platform flexibility.
Fracture
Repositioned brand, commerce, and customer experience to support private equity investment, acquisition, and sustained growth.
Dr. Martens
Reimagined global commerce experiences that accelerated growth and transformed checkout into a competitive advantage.
Streem
Established the brand, product, and customer experience from zero to one—creating the foundation that supported fundraising, growth, and acquisition.
Solution
Repositioned a transactional eCommerce site into a content-first brand platform built for long-term growth.
Orchestrated the product vision for a next-generation enterprise platform replacing a legacy product.
Matured an enterprise AI-powered platform through product, brand, and experience design for larger-scale adoption.
Established the strategic foundation for a multi-brand ecosystem built to support rapid growth and future acquisitions.
Defined a dual-track product strategy supporting both platform modernization and a new higher-ed offering.
Unified brand, product, and platform into a scalable digital foundation for international expansion and acquisition readiness.
Scaled branded commerce through shared systems that increased delivery speed, customer satisfaction, and long-term platform flexibility.
Repositioned brand, commerce, and customer experience to support private equity investment, acquisition, and sustained growth.
Reimagined global commerce experiences that accelerated growth and transformed checkout into a competitive advantage.
Established the brand, product, and customer experience from zero to one—creating the foundation that supported fundraising, growth, and acquisition.
Company
Solution
Role
Audience
Bob’s Red Mill
Repositioned a transactional eCommerce site into a content-first brand platform built for long-term growth.
Design Director
Consumer
PacStar / Curtiss-Wright
Orchestrated the product vision for a next-generation enterprise platform replacing a legacy product.
Product Design Director
Enterprise
Sofy
Matured an AI-powered enterprise platform through product, brand, and experience design for enterprise adoption.
Fractional Product Design Lead
B2B / Enterprise
KBF Advisory
Established the strategic foundation for a multi-brand ecosystem built to support rapid growth and future acquisitions.
Brand & Design Director
B2B / Enterprise
Art of Education
University
Defined a dual-track product strategy supporting both platform modernization and a new higher-ed offering.
Product Design Director
B2B / Enterprise
Fully
Unified brand, product, and platform into a scalable digital foundation for international expansion and acquisition readiness.
Design Director
Consumer
Nestlé/Purina
Scaled branded commerce through shared systems that increased delivery speed, customer satisfaction, and long-term platform flexibility.
Product Design Director
Consumer
Fracture
Repositioned brand, commerce, and customer experience to support private equity investment, acquisition, and sustained growth.
Fractional Creative Director
Consumer
Dr. Martens
Reimagined global commerce experiences that accelerated growth and transformed checkout into a competitive advantage.
Commerce Design Director
Consumer
Streem
Established the brand, product, and customer experience from zero to one—creating the foundation that supported fundraising, growth, and acquisition.
Founding Product Designer
B2B / Enterprise
What it’s like to work with me
What it’s like to work with me
What it’s like to work with me
01
David Hughes
VP of Strategy @ Graybox
Shannon can lead brand, product, UX, and UI engagements, each with a data-driven and user-focused point of view. In my 20+ years, quite simply, there’s nobody I’d rather be in the trenches with solving design challenges.
01
David Hughes
VP of Strategy @ Graybox
Shannon can lead brand, product, UX, and UI engagements, each with a data-driven and user-focused point of view. In my 20+ years, quite simply, there’s nobody I’d rather be in the trenches with solving design challenges.
01
David Hughes
VP of Strategy @ Graybox
Shannon can lead brand, product, UX, and UI engagements, each with a data-driven and user-focused point of view. In my 20+ years, quite simply, there’s nobody I’d rather be in the trenches with solving design challenges.
01
David Hughes
VP of Strategy @ Graybox
Shannon can lead brand, product, UX, and UI engagements, each with a data-driven and user-focused point of view. In my 20+ years, quite simply, there’s nobody I’d rather be in the trenches with solving design challenges.
02
Tyler Vigeant
Sr. Software Engineer | Data Engineering Team @ CompanyCam
In my 20+ years as a developer, I’ve never met a Design Director with Shannon’s mastery of systems thinking. I deeply valued her technical empathy; she never designed in a vacuum, instead she constantly bridged the gap between creative vision and technical constraints. By treating the work as a living system rather than static mocks, she made our development process significantly faster and more consistent over time. I’d work with her again in a heartbeat.
02
Tyler Vigeant
Sr. Software Engineer | Data Engineering Team @ CompanyCam
In my 20+ years as a developer, I’ve never met a Design Director with Shannon’s mastery of systems thinking. I deeply valued her technical empathy; she never designed in a vacuum, instead she constantly bridged the gap between creative vision and technical constraints. By treating the work as a living system rather than static mocks, she made our development process significantly faster and more consistent over time. I’d work with her again in a heartbeat.
02
Tyler Vigeant
Sr. Software Engineer | Data Engineering Team @ CompanyCam
In my 20+ years as a developer, I’ve never met a Design Director with Shannon’s mastery of systems thinking. I deeply valued her technical empathy; she never designed in a vacuum, instead she constantly bridged the gap between creative vision and technical constraints. By treating the work as a living system rather than static mocks, she made our development process significantly faster and more consistent over time. I’d work with her again in a heartbeat.
02
Tyler Vigeant
Sr. Software Engineer | Data Engineering Team @ CompanyCam
In my 20+ years as a developer, I’ve never met a Design Director with Shannon’s mastery of systems thinking. I deeply valued her technical empathy; she never designed in a vacuum, instead she constantly bridged the gap between creative vision and technical constraints. By treating the work as a living system rather than static mocks, she made our development process significantly faster and more consistent over time. I’d work with her again in a heartbeat.
03
Kyle Duford
Director of Client Strategy & Services @ Barrett Hofherr
I should no longer be surprised by her abstract thinking—when I think of something that I believe could be brilliant, she’s already done it—she’s always steps ahead.
03
Kyle Duford
Director of Client Strategy & Services @ Barrett Hofherr
I should no longer be surprised by her abstract thinking—when I think of something that I believe could be brilliant, she’s already done it—she’s always steps ahead.
03
Kyle Duford
Director of Client Strategy & Services @ Barrett Hofherr
I should no longer be surprised by her abstract thinking—when I think of something that I believe could be brilliant, she’s already done it—she’s always steps ahead.
03
Kyle Duford
Director of Client Strategy & Services @ Barrett Hofherr
I should no longer be surprised by her abstract thinking—when I think of something that I believe could be brilliant, she’s already done it.
I’m open to chatting about full-time or fractional design leadership roles. I’d love to see what we can build together.
I’m open to chatting about full-time or fractional design leadership roles. I’d love to see what we can build together.